Whenever advertisers want you to stop thinking about the product and to start thinking about something bigger, better, or more attractive than the product, they use that very popular word "like". The word "like" is the advertiser’s equivalent of the magician’s use of misdirection. "Like" gets you to ignore the product and concentrate on the claim the advertiser is making about it. "For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming？ It doesn’t say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn’t even mention using the product. How is skin ever like "peaches and cream" ？ Remember, ads must be read exactly according to the dictionary definition of words. This ad is making absolutely no promise for this skin cream. If you think this cream will give you soft, smooth, and youthful-looking skin, you are the one who has read the meaning into the ad.
The wine that claims "It’s like taking a trip to France" wants you to think about a romantic evening in Paris as you walk along the street after a wonderful meal in an intimate cart. Of course, you don’t really believe that a wine can take you to France, but the goal of the ad is to get you to think pleasant, romantic thoughts about France and not about how the wine tastes or how expensive it may be. That little word "like" has taken you away from crushed grapes into a world of your own imaginative making. Who knows, maybe the next time you buy wine, you'll think those pleasant thoughts when you see this brand of wine, and you'll buy it.
How about the most famous "like" claim of all, "Winston tastes good like a cigarette should"？ Ignoring the grammatical error here, you might want to know what this claim is saying. Whether a cigarette tastes good or bad is a subjective judgment because what tastes good to one per son may well taste horrible to another. There are many people who say that all cigarettes taste terrible, other people who say only some cigarettes taste all right, and still others who say all cigarettes taste good.
The word "like" in an ad often focuses the consumer’s attention on ______.
A．what the advertiser says about the product
B．what magic the product really possesses
C．why the advertiser promotes the product
D．why the product is as good as promised

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发布时间：2023-02-16

更多“Whenever advertisers want you to stop thinking about the product and t……”相关的问题

第1题

Beware of those who use the truth to deceive. When someone tells you something that is true, but leaves out important information that should be included, he can create a false impression.
For example, someone might say, “I just won a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and turned it in for one hundred dollars! ”
This guy’s a winner, right？ Maybe, maybe not. We then discover that he bought two hundred tickets, and only one was a winner. He’s really a big loser!
He didn’t say anything that was false, but he deliberately omitted important information. That a half-truth. Half-truths are not technically lies, but they are just as dishonest.
Untrustworthy candidates in political campaigns often use this tactic. Let’s say that during Governo Smith’s last term, her state lost one million jobs and gained three million jobs. Then she seeks another term. One of her opponents runs an ad saying, “During Governor Smith’s term, the state lost one million jobs! That’s true. However an honest statement would have been, “During Governor Smith’s term, the state ha net gain of two milli on jobs.”
Advertisers will sometimes use half-truths. It’s against the law to make false claims so they try to mislead you with the truth. An ad might boast, “Nine out of ten doctors recommend Yucky Pills to cure nose pimples.” It fails to mention that the y only asked ten doctors and nine of them work for the Yucky Corporation.
This kind of deception happens too often. It’s a sad fact of life: Lies and lies, and sometimes the truth can lie as well.
1、Which statement is TRUE according to the passage？
A、Whenever people tell the truth, they are really lying
B、You can’t trust gamblers
C、All governors help their states
D、The truth can be used in dishonest ways
2、What does “deceive ” in paragraph 1 mean？
A、educate
B、ignore warnings
C、fool
D、repair
3、What does “omitted ” in paragraph 4 mean？
A、spent money
B、left out
C、told about
D、exposed
4、The author clearly wants people to ().
A、think carefully about what they read and hear
B、never believe what is said in advertisements
C、never trust anyone
D、vote for female candidates
5、The appropriate title for this selection would be ().
A、Election Campaigns
B、Everyone Lies
C、Lying With the Truth
D、Nose Pimples

请帮忙给出正确答案和分析，谢谢！

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第2题

Advertisers need to（）a target—in other words, possible buyers for their product.

A、determine on

B、decide on

C、set up

D、define

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第3题

Our goal is to fulf11 the needs of our cint,（）challnging they maybe.

A、however

B、whenever